Organizations will use system metaphors to unite within and outside of their institution a system of order. An example is when a company brands themselves with a trademark. This "mark" becomes their gateway to the outside and are used to "designate the source of goods or services. For federal protection a trademark must be distinctive rather than merely descriptive or generic".
Trademarks are generally prescriptive; "Just Do It" is an attempt to sell you what "Nike" insists on being the correct entry into their system. A 'descriptive trademark' is appropriate, for example, when it explains their literal purpose; example "VISION CENTER" is known as an optic store.
System's without these roots will not have a representation of individuality. This uniqueness is required to receiving input from outside and inside sources—even the top 'dawgs' on down to the public eye.
Furthermore, this week in ORG COMM (unrelated to the study of law), a few more organizational models. One method particularly stood out. This would be the cybernetics system. Below is an example of how a cybernetics system would apply specifically to either of my websites.
The concept behind a cybernetics structure is to provide continuous improvement; notably, this works best in organizations which are unpredictable and frequently changing. As those who follow this blog provide feedback, in return can provide material more relevant to their interest.
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